Free tool · Lifetime value
How much more is a plan member worth?
Customer lifetime value is the gross profit a customer brings each year multiplied by how many years they stay. A plan changes both parts: plan profit plus member jobs (less any discount) each year, and the share who renew. Enter your own retention for each group below; nothing is pre-filled from industry figures.
- Cost
- Free
- Currencies
- 5
- Takes
- ~2 min
🔒 Runs in your browser. The numbers you type aren't sent to us.
Common questions
How is lifetime value worked out?+
Yearly profit without a plan = jobs per year × average job × margin. Yearly profit for a member = (plan price − your cost to deliver the visits) + member jobs × average job × (margin − member discount). Expected years = 1 + r + r² + … for the number of years you choose, where r is the share who stay each year. Lifetime value = yearly profit × expected years.
Why gross profit and not revenue?+
Revenue makes a discounted plan look better than it is. Gross profit shows what's left after the cost of the work. The full breakdown shows lifetime revenue too.
Where do I get retention numbers?+
From your own records: of the customers who booked in a year, how many booked again the next year; and of your members, how many renewed. If you don't have a plan yet, the member figure is a guess, so try a few values. We don't publish typical retention rates because we haven't found figures we trust.
Is there a discount rate or interest in this?+
No. The tool simply adds up expected profit year by year with no discounting, interest or finance charges.
Is anything stored?+
No. Everything runs in your browser. If you unlock the full view we store your email, the tool, the number of years and the currency.
Estimates only
All results are estimates based only on the inputs you enter, including your own retention guesses. They are not financial or tax advice and not a forecast. Check important decisions with your own accountant or adviser.
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